Estate Agents of Tomorrow: AI & Tech in Action – Live Event

Wednesday 23rd July 2025 | Malmaison, Manchester |

Early Bird Tickets: £150 + VAT

The Future Isn’t Coming. It’s Already Here. Are You Ready?

The AI-Powered Estate Agency Revolution Is Here

This one-day live event is designed exclusively for estate agents and property professionals who want to stay ahead of the curve. Join us at the stunning Malmaison Manchester to discover the cutting-edge AI, data, and marketing tech transforming the way agencies win instructions, generate leads, and deliver value.

From market prediction tools to brand-safe content automation, you'll walk away with practical, actionable insights that will give your agency a serious competitive advantage.

The future isn’t coming — it’s already here. The agents already embracing AI are getting faster, smarter, and more effective every single day. If you're not learning how to apply these tools, you're falling behind. This event is about making sure you're not left wondering what happened in 6 months' time — but instead, knowing exactly what to do, how to do it, and who to learn it from.

If you're serious about growing your business in the next phase of estate agency, you need to be in the room.

We’ll also be making a donation from the event proceeds to Propertymark Trust, the charity supporting agents who have fallen on hard times.

Get Your Early BirdTicket – £150 + VAT

Why Attend?

Explore Game-Changing AI Tools

Discover tools you can start using the next day

Hear From the Innovators

Industry leaders reveal what’s working now — and what’s next.

Real-World Applications

No fluff. Just practical strategies and demos.

Grow Your Network

Connect with forward-thinking agents, suppliers and tech founders.

Speak with Exhibitors

Meet cutting-edge PropTech vendors and service providers during breaks.

Support a Great Cause

A donation will be made to Propertymark Trust.

Meet Your Host

Christopher Watkin

Industry Commentator | YouTube Personality | Estate Agency Sales Coach With his unmistakable voice and unmatched insights, Christopher Watkin brings sharp questions and razor-sharp humour as your host. He’ll challenge speakers, spark debate, and keep the day running on time (probably).

Christopher has interviewed over 1,000 estate agents, business owners and industry figures on his YouTube channel, where he has built a loyal audience of agents hungry for practical knowledge and market insight. If you've ever seen a Watkin whiteboard, you know you're in for something that sticks.

Get Your Early BirdTicket – £150 + VAT

Announced Speakers & Sessions – Stay Tuned..

John Paul - AI and automation. How tech is changing the sales game

John Paul is the former owner of Castledene, where he transformed a single-branch agency into one of the UK's leading estate agencies. Now the co-founder of Prospector Pro, John is known for his sharp ability to scale businesses efficiently and sustainably. A systems and people driven entrepreneur, he leverages technology and data to streamline operations, drive growth, and unlock new levels of performance.

In this session, John will dive into how to use data to build and lead a high-performing sales team. He’ll explore practical strategies for creating a consistent, never-ending pipeline of opportunities by leveraging systems and insights rather than guesswork. You’ll learn how to:

Create a scalable, data-driven sales pipeline

Use key metrics as a daily coaching tool

Build a culture of continuous improvement and accountability

Drive performance improvements through small, consistent marginal gains

By focusing on the numbers that matter, John will show how data can lead to smarter decisions, sharper execution, and stronger results.

Paul Long - Smarter Social Media, Smarter Ads: How AI Is Changing the Game for Estate Agents

Paul Long – Facebook Ads & AI Marketing Expert for Estate Agents Paul Long is the founder of SocialPal — the done-for-you Facebook ads service built specifically for estate agents — and one of the UK’s leading trainers in AI and social media marketing for the property industry. Between his managed ad services and hands-on training programmes, Paul has worked with over 2,000 agents to help them generate more leads, win more instructions, and scale with confidence.

Known for his no-fluff, results-driven approach, Paul specialises in helping agents harness the power of AI to simplify their marketing, save time, and get better results from every pound spent online.

In this session, Paul will share how estate agents can:

Save hours every week using AI tools for content, video, and lead generation.

Run high-converting Facebook and Instagram ads that attract sellers, landlords, and buyers

Automate follow-up and boost conversion rates with AI chatbots, smart replies, and speed-to-lead systems

Compete with bigger brands using efficient, scalable marketing strategies

Whether you want to improve your content, ads, or automation — this session will give you real tools you can start using the very next day.

Mark Freeman – Loop Software: Blending Tech and Touch

Mark Freeman is Sales Director at Loop, one of the UK’s fastest-growing property software platforms. With a background in estate agency and an eye for delivering tech that solves real problems, Mark is at the forefront of software that empowers agents to:

Track the buyer and seller journey in real-time

Uncover missed pipeline opportunities

Automate intelligently while keeping the human touch

With Loop now serving hundreds of agents across the UK, Mark’s session offers a behind-the-scenes look at what makes high-performing tech teams and agencies tick.

Kieran Slinger – Finding More Leads with Your Own Data

After senior roles at Rightmove, Zoopla, PrimeLocation and FindaProperty, Kieran co-founded Propalt to help agents use data smarter. Today, Propalt’s AI identifies move patterns, highlights “problem” properties, and helps agents:

Predict seller behaviour more accurately

Prioritise leads with higher conversion likelihood

Reveal hidden stock already sitting in their CRM

With over 15 years of experience in property tech and portals, Kieran’s insights will help you stop wasting time on the wrong prospects — and start focusing on the gold already within your reach.

Toby Martin – Stand Out With AI: A Marketing Guide for Estate Agents

Toby is a brand and content strategist who helps estate agents stand out in a sea of sameness. Drawing from his experience with hundreds of agents and a deep understanding of AI content tools, Toby’s session will show you:

How to train ChatGPT to sound like you, not a robot

Build brand-safe, repeatable content workflows

Use AI for more than content — from roleplays to marketing sprints

Toby is also known for his clarity-first approach to brand voice and messaging, helping agents create marketing that’s recognisable, repeatable and refreshingly human.

Cynthia Moore - Leading the AI Shift: Strategic Leadership for Business Resilience in Estate Agency

Cynthia Moore, founder of Catalyst 360, is a recognised expert in technology implementation and strategic leadership, with over 20 years’ experience driving business transformation. As an executive coach and consultant, she helps leaders navigate change, adopt innovation, and build future-ready organisations.

As AI reshapes the estate agency landscape, the true differentiator will be strategic leadership. This session is for agency leaders ready to guide their teams through change with clarity and confidence in a tech-driven market.

You’ll learn how to:

Shift from resistance to future-focused experimentation

Develop leadership skills that will define top-performing agencies by 2026

Use AI as a lever for business resilience and sustainable growth

Lead effective change management and people-first implementation

Embed continuous improvement into your AI journey

It’s not about chasing every new tool — it’s about focusing on what truly adds value

Mal McCallion – What Happens When AI Ends the Portal Monopoly?

AI is transforming property marketing. For years, Rightmove has been all-conquering, able to charge what it likes with little fear of agents abandoning its captive audience. But, as ChatGPT allows anyone to find any property without going onto Rightmove, are we finally seeing the end of the dominant portal's monopolistic power? And what does that mean for Zoopla, OnTheMarket and the rest?

Mal McCallion — on the launch teams of both Primelocation (2000) and Zoopla (2008) — has a unique understanding of how property marketing has changed over the last 25 years. As AI enters the industry, find out where he sees the opportunities and threats for: